After Cannexion’s positive experience with the Canadian beef industry, Canada Beef Inc. turned to us
to help put together a seminar to promote the quality of Canadian beef, as well as to organize a round
of negotiation with Colombian beef buyers. More than eighty people, representing the Colombian beef
value chain, attended the seminar, and more than 50 business meetings were held between Canadian
and Colombian companies. During the event, the four Canadian trade companies not only had the
opportunity to showcase the products that they had, but also established contacts and close some
deals with the Colombian buyers.